Calvin Klein Cancels All Print Ads Next Year

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According to the US Women’s Daily, in order to cut cost further, Calvin Klein plans to cancel all print ads in February next year. And future marketing and promotion will be based on digital channels. In the third quarter ended Nov. 4, Calvin Klein’s creative marketing expenses increased by $10 million from the same period of the previous year, sales growth slowed to 2% and recorded $963 million, and profit before interest, taxes and depreciation was large. It fell 15% to $121 million.

 

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