{"id":898,"date":"2019-03-04T15:08:34","date_gmt":"2019-03-04T07:08:34","guid":{"rendered":"https:\/\/chiefcolor.xgt1.com\/calvin-klein-cancels-all-print-ads-next-year_n18-html.html"},"modified":"2022-11-03T09:07:58","modified_gmt":"2022-11-03T01:07:58","slug":"calvin-klein-annule-toutes-ses-publicites-imprimees-lannee-prochaine_n18","status":"publish","type":"post","link":"https:\/\/www.chiefcolor.com\/fr\/calvin-klein-cancels-all-print-ads-next-year_n18\/","title":{"rendered":"Calvin Klein annule toutes ses publicit\u00e9s imprim\u00e9es l\u2019ann\u00e9e prochaine"},"content":{"rendered":"<div class=\"newm\">\n<p>\n\t<span style=\"color:#000000;\">Selon le Women\u2019s Daily am\u00e9ricain, afin de r\u00e9duire davantage les co\u00fbts, Calvin Klein pr\u00e9voit d\u2019annuler toutes les publicit\u00e9s imprim\u00e9es en f\u00e9vrier de l\u2019ann\u00e9e prochaine. Le marketing et la promotion futurs reposeront sur les canaux num\u00e9riques. Au troisi\u00e8me trimestre clos le 4 novembre, les d\u00e9penses de marketing cr\u00e9atif de Calvin Klein ont augment\u00e9 de 10 millions de dollars par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e pr\u00e9c\u00e9dente, la croissance des ventes a ralenti \u00e0 2 % pour atteindre 963 millions de dollars, et le b\u00e9n\u00e9fice avant int\u00e9r\u00eats, imp\u00f4ts et amortissements a chut\u00e9 de 15 % pour s\u2019\u00e9tablir \u00e0 121 millions de dollars.<\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span style=\"color:#000000;\">Quoi qu\u2019il en soit, cela n\u2019affectera pas les exigences en mati\u00e8re d\u2019emballage. Tout produit n\u00e9cessite un emballage appropri\u00e9 pour \u00eatre exp\u00e9di\u00e9 et vendu ! <\/span><\/p>\n<p>\n\t<span style=\"color:#000000;\">Le papier est un bon choix pour des mat\u00e9riaux d\u2019emballage plus respectueux de l\u2019environnement. Si vous avez besoin de produits d\u2019emballage en papier, veuillez contacter notre \u00e9quipe commerciale ; nous pouvons vous proposer diverses solutions d\u2019emballage pour r\u00e9duire vos co\u00fbts. Vous serez certainement satisfait du service !<\/span><\/p>\n<p>\n\t<span style=\"color:#000000;\">Nos produits incluent, sans s\u2019y limiter : <\/span><\/p>\n<p>\n\t<strong><span style=\"color:#000000;\">Bo\u00eetes pliantes de luxe en carton<\/span><\/strong><\/p>\n<p>\n\t<strong><span style=\"color:#000000;\">Bo\u00eetes rigides premium et bo\u00eetes pliables<\/span><\/strong><\/p>\n<p>\n\t<strong><span style=\"color:#000000;\">Sacs en papier portefeuille haut de gamme, brillants ou lamin\u00e9s<\/span><\/strong><strong><span style=\"color:#000000;\">s<\/span><\/strong><\/p>\n<p>\n\t\u00a0<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>According to the US Women&#8217;s Daily, in order to cut cost further, Calvin Klein plans to cancel all print ads in February next year. And future marketing and promotion will be based on digital channels. In the third quarter ended Nov. 4, Calvin Klein\u2019s creative marketing expenses increased by $10 million from the same period [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[374],"tags":[],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_nc1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calvin Klein Cancels All Print Ads Next Year - Xiamen Chief Color Co., Ltd.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chiefcolor.com\/fr\/calvin-klein-annule-toutes-ses-publicites-imprimees-lannee-prochaine_n18\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein Cancels All Print Ads Next Year - Xiamen Chief Color Co., Ltd.\" \/>\n<meta property=\"og:description\" content=\"According to the US Women&#8217;s Daily, in order to cut cost further, Calvin Klein plans to cancel all print ads in February next year. And future marketing and promotion will be based on digital channels. In the third quarter ended Nov. 4, Calvin Klein\u2019s creative marketing expenses increased by $10 million from the same period [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chiefcolor.com\/fr\/calvin-klein-annule-toutes-ses-publicites-imprimees-lannee-prochaine_n18\/\" \/>\n<meta property=\"og:site_name\" content=\"Xiamen Chief Color Co., Ltd.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Xiamen-Chief-Color-CoLtd-103879008057018\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-04T07:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T01:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chief\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"chief\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/\"},\"author\":{\"name\":\"chief\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#\\\/schema\\\/person\\\/095c214a5313c6404129053ffe8d7728\"},\"headline\":\"Calvin Klein Cancels All Print Ads Next Year\",\"datePublished\":\"2019-03-04T07:08:34+00:00\",\"dateModified\":\"2022-11-03T01:07:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/\"},\"wordCount\":175,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/\",\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/\",\"name\":\"Calvin Klein Cancels All Print Ads Next Year - Xiamen Chief Color Co., Ltd.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg\",\"datePublished\":\"2019-03-04T07:08:34+00:00\",\"dateModified\":\"2022-11-03T01:07:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg\",\"contentUrl\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg\",\"width\":1000,\"height\":666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/calvin-klein-cancels-all-print-ads-next-year_n18\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.chiefcolor.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calvin Klein Cancels All Print Ads Next Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#website\",\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/\",\"name\":\"Xiamen Chief Color Co., Ltd.\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.chiefcolor.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#organization\",\"name\":\"Xiamen Chief Color Co., Ltd\",\"alternateName\":\"Chief\",\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/chiefcolor-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.chiefcolor.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/chiefcolor-logo.png\",\"width\":126,\"height\":80,\"caption\":\"Xiamen Chief Color Co., Ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Xiamen-Chief-Color-CoLtd-103879008057018\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.chiefcolor.com\\\/#\\\/schema\\\/person\\\/095c214a5313c6404129053ffe8d7728\",\"name\":\"chief\",\"sameAs\":[\"https:\\\/\\\/www.chiefcolor.com\"],\"url\":\"https:\\\/\\\/www.chiefcolor.com\\\/fr\\\/author\\\/chief\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Calvin Klein annule toutes ses publicit\u00e9s imprim\u00e9es l'ann\u00e9e prochaine - Xiamen Chief Color Co., Ltd.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chiefcolor.com\/fr\/calvin-klein-annule-toutes-ses-publicites-imprimees-lannee-prochaine_n18\/","og_locale":"fr_FR","og_type":"article","og_title":"Calvin Klein Cancels All Print Ads Next Year - Xiamen Chief Color Co., Ltd.","og_description":"According to the US Women&#8217;s Daily, in order to cut cost further, Calvin Klein plans to cancel all print ads in February next year. And future marketing and promotion will be based on digital channels. In the third quarter ended Nov. 4, Calvin Klein\u2019s creative marketing expenses increased by $10 million from the same period [&hellip;]","og_url":"https:\/\/www.chiefcolor.com\/fr\/calvin-klein-annule-toutes-ses-publicites-imprimees-lannee-prochaine_n18\/","og_site_name":"Xiamen Chief Color Co., Ltd.","article_publisher":"https:\/\/www.facebook.com\/Xiamen-Chief-Color-CoLtd-103879008057018","article_published_time":"2019-03-04T07:08:34+00:00","article_modified_time":"2022-11-03T01:07:58+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg","type":"image\/jpeg"}],"author":"chief","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"chief","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#article","isPartOf":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/"},"author":{"name":"chief","@id":"https:\/\/www.chiefcolor.com\/#\/schema\/person\/095c214a5313c6404129053ffe8d7728"},"headline":"Calvin Klein Cancels All Print Ads Next Year","datePublished":"2019-03-04T07:08:34+00:00","dateModified":"2022-11-03T01:07:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/"},"wordCount":175,"commentCount":0,"publisher":{"@id":"https:\/\/www.chiefcolor.com\/#organization"},"image":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg","articleSection":["News"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/","url":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/","name":"Calvin Klein annule toutes ses publicit\u00e9s imprim\u00e9es l'ann\u00e9e prochaine - Xiamen Chief Color Co., Ltd.","isPartOf":{"@id":"https:\/\/www.chiefcolor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#primaryimage"},"image":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg","datePublished":"2019-03-04T07:08:34+00:00","dateModified":"2022-11-03T01:07:58+00:00","breadcrumb":{"@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#primaryimage","url":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg","contentUrl":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/Calvin-Klein-Cancels-All-Print-Ads-Next-Year.jpg","width":1000,"height":666},{"@type":"BreadcrumbList","@id":"https:\/\/www.chiefcolor.com\/calvin-klein-cancels-all-print-ads-next-year_n18\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chiefcolor.com\/"},{"@type":"ListItem","position":2,"name":"Calvin Klein Cancels All Print Ads Next Year"}]},{"@type":"WebSite","@id":"https:\/\/www.chiefcolor.com\/#website","url":"https:\/\/www.chiefcolor.com\/","name":"Xiamen Chief Color Co, Ltd.","description":"","publisher":{"@id":"https:\/\/www.chiefcolor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chiefcolor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.chiefcolor.com\/#organization","name":"Xiamen Chief Color Co.","alternateName":"Chief","url":"https:\/\/www.chiefcolor.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.chiefcolor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/chiefcolor-logo.png","contentUrl":"https:\/\/www.chiefcolor.com\/wp-content\/uploads\/2022\/10\/chiefcolor-logo.png","width":126,"height":80,"caption":"Xiamen Chief Color Co., Ltd"},"image":{"@id":"https:\/\/www.chiefcolor.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Xiamen-Chief-Color-CoLtd-103879008057018"]},{"@type":"Person","@id":"https:\/\/www.chiefcolor.com\/#\/schema\/person\/095c214a5313c6404129053ffe8d7728","name":"chef","sameAs":["https:\/\/www.chiefcolor.com"],"url":"https:\/\/www.chiefcolor.com\/fr\/author\/chief\/"}]}},"_links":{"self":[{"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/posts\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":1,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"predecessor-version":[{"id":939,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/posts\/898\/revisions\/939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiefcolor.com\/fr\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}